Although the COVID-19 epidemic has had a significant impact on the entire smartphone technology industry, affecting almost all component supply chains, Apple still “breaks through” to become a profitable manufacturer. The best iPhone sales in the last quarter of 2021.
Specifically, according to a report from market research firm Canalys, more than one-fifth of global smartphone sales in the fourth quarter of 2021 were iPhone models. Notably, Q4 is the time when the shopping demand of users increases sharply during Black Friday as well as Christmas. Apple products are always popular for use as gifts in many countries.
Canalys also said that the strong demand for iPhone 13 caused Apple’s market share to spike. With a 22% market share, Apple has surpassed Samsung to become the most popular smartphone manufacturer in the world.
“Apple has returned to the top after three fiscal quarters thanks to the strong growth of iPhone 13. Especially in the Chinese market where iPhone lines have always maintained high prices and strong purchasing power.”, said analyst Sanyam Chaurasia at Canalys.
Sanyam Chaurasia also said that the impact of the shortage of components made Apple unable to meet the large iPhone purchasing power in many markets. However, in some priority markets, Apple is still committed to delivering the device on time, while in many other countries, users will need to wait a long time to be able to buy new iPhone models.
Although no official sales are announced, a report from Counterpoint Research shows that iPhone 13 is the number one selling smartphone in the Chinese market.