After the trillion-dollar divorce between the boss Trung Nguyen Group Dang Le Nguyen Vu and Mrs Le Hoang Diep Thao Officially coming to an end, the boss of Trung Nguyen Group almost rarely appears in front of the media.

Post-divorce Dang Le Nguyen Vu mainly stayed hidden to fulfill his ambition to dominate the coffee industry with his pet.

Recently, Trung Nguyen Legend has suddenly leaked information that it will build the largest retail space specializing in coffee in the world at the Coffee City project (Buon Ma Thuot, Dak Lak).

Dang Le Nguyen Vu realizes his ambition to turn Dak Lak capital into a global coffee 'cradle'
Trung Nguyen Legend is gradually realizing the dream of a ‘coffee land’. Photo: Internet

Previously, in 2006, Dang Le Nguyen Vu’s “darling” entered the retail segment with a chain of 500 convenience stores G7 Mart, then Ministop, but failed to achieve success.

With the goal of building a retail space specializing in coffee this time, Trung Nguyen Legend aims to make Buon Ma Thuot a destination for more than 2.5 billion lovers and enthusiasts globally; help turn this place into a place to create long-term value for investment, as well as create a unique and different living community of the world.

At the end of May, Dang Le Nguyen Vu’s ‘darling’ accompanied the City People’s Committee. Buon Ma Thuot in a scientific conference with the theme: Developing the brand name of Buon Ma Thuot city to become “Coffee city of the world”.

Dang Le Nguyen Vu realizes his ambition to turn Dak Lak capital into a global coffee 'cradle'
Close-up inside the Coffee City urban area. Photo: Internet

This event attracted more than 300 leading delegates from ministries, sectors, leading economic and tourism experts across the country, senior experts in the fields of policy formulation, construction branding as well as urban development…

This is considered an important project according to Resolution No. 103/NQ-CP on the Action Program to implement Conclusion No. 67-KL/TW dated December 16, 2019 of the Politburo on the construction and development of a city. Buon Ma Thuot City, Dak Lak Province to 2030 with a vision to 2045.

In order for Buon Ma Thuot to become the world’s coffee city, it is really necessary to create many coffee-related products to become culture and art, not a drink.

At this conference, representatives Trung Nguyen Legend gave 3 comprehensive angles of Physical Coffee, Mental Coffee and Social Coffee…

Dang Le Nguyen Vu realizes his ambition to turn Dak Lak capital into a global coffee 'cradle'
Dang Le Nguyen Vu, in the eyes of many people, is considered a ‘mad man’. Photo: Internet

The project of building a Coffee City as well as being a ‘hegemonic’ of a coffee territory is considered one of the burning desires and great ambitions of Trung Nguyen Group owner Dang Le Nguyen Vu.

During the past 15 years, Mr. Vu has continuously held on to this dream and ambition as well as persistently pursued it by investing in a series of key projects such as the Coffee City urban area; Coffee World Museum, Coffee Village…

Dang Le Nguyen Vu which is known as a famous businessman, founded the famous coffee brand Trung Nguyen.

He used to be National Geographic Traveler and Forbes Asia honored as ‘Vietnamese coffee king’ and was named ‘zero to hero.

Revolving around the life as well as the start-up story of a young man from Khanh Hoa origin, there are still many interesting things and an inspiration for many generations of Vietnamese young people to explore, learn and follow.

Dang Le Nguyen Vu Born in 1971 in Ninh Hoa district, Khanh Hoa in a poor farmer family and after many events in 1979, Mr. Vu’s family moved to the South to live.

Dang Le Nguyen Vu realizes his ambition to turn Dak Lak capital into a global coffee 'cradle'
Dare to think and dare to do is what Dang Le Nguyen Vu spreads to young people in the startup process. Photo: Internet

The image of a mother struggling to take care of her family during difficult days was deeply imprinted in Dang Le Nguyen Vu’s mind and made him more conscious of escaping poverty and getting rich.

Although studying medicine, Dang Le Nguyen Vu gave up to follow the path to find a way out for the Vietnamese coffee industry because of the concern about output for the domestic coffee industry.

Starting from nothing, Dang Le Nguyen Vu has gradually built Trung Nguyen Group from the smallest stores, then spread and reached out to the world.

Do not stop, Dang Le Nguyen Vu’s thinking and ambition are even greater, even many people consider his desires and ambitions as ‘crazy’.

Ignoring all compliments and criticisms from the public, Dang Le Nguyen Vu still silently realized his step by step and proved a fact that ‘Having a MIND will have a VISION’.

And really, Dang Le Nguyen Vu’s VISION is not something that we ordinary people – those who raise small dreams, those who dream of a safe and secure life can understand.

Every day, Mr. Dang Le Nguyen Vu not only silently devotes himself to the construction of the country, but also feeds the underground water that cools young souls with a burning desire to get rich and dedicate himself, according to him. is to bring Vietnam’s position to a new level.


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