According to a reporter’s survey, at some genuine iPhone retailer systems, the price of iPhone 11, 12 is recording a deep decrease in order to stimulate demand and increase sales in the context of a quiet market.
Specifically, iPhone 11 64GB version has a starting price of 11.4 million VND, down about 1 million VND compared to the previous month. Thus, the price of iPhone 11 has decreased by 10 million VND compared to when it was opened for sale in Vietnam. Meanwhile, models like iPhone 11 Pro or Pro Max have not recorded price fluctuations.
For iPhone 12, customers who buy the device in June 2022 will receive a discount of 500,000 VND. Accordingly, iPhone 12 Mini 64GB costs VND 15 million, down VND 1.2 million compared to the end of May 2022. iPhone 12 64GB costs 15.9 million. The iPhone 12 Pro or Pro Max models are unchanged.
Not only that, the iPhone 12 mini model that once disappeared on some genuine store shelves also reappeared for 14.5 million VND for the 64 GB version, the 128 GB version is more expensive by one million VND. Compared to when it first hit the shelves, the iPhone 12 mini was reduced by 5.5 million VND.
It is known that this iPhone 11 and 12 price adjustment is a separate program of some dealers to stimulate sales. Mr. Nguyen Lac Huy, representative of CellphoneS, said that the current supply of iPhone 12 is relatively abundant, so the systems strongly apply promotions. As a result, sales of iPhone 12 in the system have doubled compared to the previous month. At the same time, he assessed that the smartphone market in general is still in a gloomy period. It is expected that by August-September, shopping demand will be active again.
In addition, in September 2022, iPhone 14 series will be launched globally and return to Vietnam after 1 month. Therefore, it is inevitable that iPhone models that have been released for 2-3 years lose their attractiveness, forcing dealers to reduce prices to stimulate demand.
It is known that the upcoming iPhone 14 will have four versions including: iPhone 14, iPhone 14 Max, iPhone 14 Pro and iPhone 14 Pro Max. Based on rumors from many sources, the iPhone 14 is expected to sell for 799 USD (about 18.3 million VND), iPhone 14 Max is expected to sell for 899 USD (about 20 million VND), iPhone 14 Pro is expected at 1,099 USD (about 25 USD). million dong) and iPhone 14 Pro Max with an expected price of 1,199 USD (about 27.5 million dong).
In terms of hardware, iPhone 14 series can be equipped with the latest A16 Bionic processor. However, there are rumors that the iPhone 14 and 14 Max will use the A15 Bionic while the Pro models will own the A16 Bionic chip.
All four iPhone 14 models will be equipped with up to 6GB of RAM, but the difference lies in memory technology. While the Pro and Pro Max versions will use LPDDR5 memory, the iPhone 14 and iPhone 14 Max versions only use the old LPDDR4X technology with lower access rates.