First Industry Report Release: Focusing More Than Just on Individual Corporate Missions





It is not surprising that Lumi is one of the leading brands in the Vietnamese Smarthome industry - Photo 1.

Vietnam Smarthome Report 2022: Exclusive report of Vietnam Smarthome industry.

Smart home is one of three technology trends identified by The New York Times as a bright spot in 2022. Particularly in Vietnam, smarthome brands have gradually become an indispensable part of every home. , especially in the context of the industrial revolution 4.0 and the amazing speed of catching up with the trend of Vietnamese people.






you are watching: It is not surprising that Lumi is one of the leading brands in the Vietnamese Smarthome industry

If only standing in the role of an enterprise participating in the smarthome industry, Lumi Vietnam’s task probably stops at optimizing resources for product development and distribution. However, with the position of one of the market leaders, understanding the importance of a report that brings value to the entire smarthome industry, Lumi has directly deployed the first smarthome industry report in Vietnam. Male.

In addition to direct survey data, Vietnam Smarthome Report 2022 uses highly reliable data sources from Statista, World Bank, World Data Lab, etc. updated to bring a multi-dimensional picture from the world smarthome trend. world to Vietnam, in the context of the potential of a country with a top middle class in the region.

Vietnam Smarthome Report 2022: Scale and implementation process

It is not surprising that Lumi is one of the leading brands in the Vietnamese Smarthome industry - Photo 2.

Size and demographics of survey respondents.

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The data of Vietnam Smarthome Report 2022 is collected through a survey of 10,000 respondents, lasting 30 days (February-March 2022) in 3 big cities: Hanoi, Da Nang, and Ho Chi Minh City.

From the goal of finding out the common perception of many groups of consumers with different behaviors. Survey participants are in the age group of 20 and older, with occupations, housing types (apartments, houses, villas, …) and diverse income levels.

It is not surprising that Lumi is one of the leading brands in the Vietnamese Smarthome industry - Photo 3.

Lumi’s personnel directly survey users.

The interviewer of the survey is also Lumi’s staff at 3 branches across the country, including a system of 135 distributors and agents. The team of interviewers, before directly conducting market research, have undergone 7 days of training and preparation with real-life scenarios.

To be able to prepare and plan, the brand deeply researches the approach, methodology as well as disclaimer recommendations from world standard reporting models to ensure the objectivity and accuracy of reporting. maximum accuracy.

It is recommended that interviewers do not disclose the agency conducting the survey and constantly change locations in the city. The survey was conducted at more than 100 locations across the country, which are areas with a lot of consumers, such as shopping centers, parks, private clinics, office and apartment buildings, cafes. , cinema, airport.

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100% of internal resources are invested in industry reporting

With a specific industry like smarthome, the problem of market research techniques is just the first step, industry insight is not an easy problem to give the right survey to the needs of businesses and customers. That’s why Lumi Vietnam chooses its own method: planning, implementing surveys and processing data on 10,000 samples, entirely by internal human resources, instead of needing the help of the unit. provides survey services.

Sharing about the reason for choosing this method, Mr. Nguyen Tuan Anh, Chairman of the Board of Directors of Lumi Vietnam said: “Because of a really thorough and professional industry report, it can be used by any specialist or brand. Any smarthome brand in Vietnam, we are not afraid to invest time and effort.Our staff with knowledge of the smarthome industry, as well as the ambition to understand customers are the driving forces that help Lumi believe in the results. the end result of the report.”

It is not surprising that Lumi is one of the leading brands in the Vietnamese Smarthome industry - Photo 4.

Mr. Nguyen Tuan Anh, Chairman of the Board of Directors of Lumi Vietnam announced the Vietnam Smarthome Report 2022.

It can be said that the Vietnam Smarthome Report is a report born from the enthusiasm of an enterprise with a vision towards the development of Make in Vietnam technology in general and the smarthome field in Vietnam in particular.

Following the methodical process of a customer-centric unit: market research before product development, it is not strange when Lumi evaluated by experts and users as the leading brand in the industry in Vietnam.


https://genk.vn/khong-la-khi-lumi-la-mot-trong-cac-thuong-hieu-hang-dau-trong-nganh-smarthome-viet-20220504113713695.chn

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