According to information from the page Puck, the famous game corporation Electronic Arts has been looking for a new home; They accept both outright acquisitions and mergers with new owners. According to a new report, EA has sat down to negotiate with many technology giants, including Disney, Apple, Amazon and Comcast.
Puck’s source said that the most recent negotiation was also the talk that took the contract the farthest, but the parties did not reach a final agreement. Last month, Comcast CEO Brian Roberts refused to merge with EA because he could not find a common voice in the value of the contract and the restructuring of the company.
A Comcast spokesperson declined to comment, while EA said it would not provide any information regarding “rumors, speculation surrounding merger and acquisition activities“.
During the COVID-19 pandemic, the electronic entertainment model has brought the game industry ahead of many other industries, causing businesses large and small to constantly seek investment opportunities.
Mergers and acquisitions in the gaming industry will hit $85 billion in 2021. It is expected that this year’s number will reach $150 billion, with deals that rocked the gaming industry such as Microsoft’s purchase. Back at Activision Blizzard, TakeTwo brought Zynga under, and Sony splurged on a potential studio.